Consumer Privacy Policy Highlights
Protecting your privacy is important to HomePitch Ltd; we want to be transparent with you
regarding how and why we use your personal information. Below are some key highlights of our
privacy policy, however, you can still view our full privacy policy here.
Who we are
This privacy policy covers HomePitch Ltd. We operate the following websites: www.homepitch.com.
We provide our platforms so that we can offer the following:
➢A place to advertise properties for sale and rent.
➢ Tenant and landlord-related services (e.g. referencing, insurance, credit checks, etc.).
➢ Home moving services (utilities, broadband, etc.).
➢ Financial services (mortgage in principle).
➢ Housing market trends and historical property data.
➢ Valuation and surveying tools.
Personal data we collect
We collect the following categories of personal data:
➢ Property data: such as images of properties, including videos and virtual tours, property
asking prices, sales history and sold prices, property addresses, floorplans, property
locations, and property descriptions.
➢ Correspondence and enquiry data: such as name, email address, property address, and
telephone recordings.
➢ Technical data: such as device type, IP address, web logs, usage of our site, browser type,
mobile number, operating system, GPS location data, how you interact with our marketing
communications.
➢ Financial services data (mortgage in principle): such as contact and identity data, applicant
data, employment data, financial data, property data, lifestyle data, mortgage in principle
decision.
➢ Tenant and guarantor referencing data: contact and identity data, employment data,
education data, financial data, property data, lifestyle data, next of kin details, references.
➢ Insurance and tenant-related services data: such as name, email address, property address,
date of birth, employment history and status, health data, race or ethnicity, disclosure of
unspent criminal convictions, payment details, signatures.
➢ Human resource data: details contained in your CV and cover letter and references.
Sources of personal data
We process personal data that we receive from:
➢ You when you get in touch with us, create and use your My HomePitch Account, make use
of our websites and services, enquire about a property or request a valuation, or apply for
a job with us.
➢ Our members (e.g. estate and letting agents) when they advertise properties on our sites
or wish to conduct credit and reference checks for potential tenants and mortgage brokers
when you request their assistance with a mortgage in principle.
➢ Third parties (e.g. Land Registry, Land Register of Scotland, credit reference agencies, and
fraud prevention agencies).
➢ Our partners (e.g. mortgage providers).
➢ Publicly available sources such as Companies House and the Electoral Roll.
Purpose and lawful basis
We rely on a mixture of performance of contract, legitimate interests, consent, and legal
obligations to process your personal data in order to:
➢ Advertise properties on our sites.
➢ Build property databases, valuation, and surveyor tools.
➢ Provide current and historical market and property trends.
➢ Provide services such as:
➢ Enabling you to enquire about property or request a property valuation.
➢ Tenant and guarantor referencing including credit checks.
➢ Home-related services such as a tenancy agreement, facilitating payment between our
members and you, insurance, and utilities.
➢ Financial services such as mortgage calculator and apply for and receive a mortgage in
principle.
➢ Resolve any queries or complaints you may have.
➢ Customise and enrich your experience on our sites.
➢ Process your job application and consider you for our vacancies.
➢ Help keep our site safe and secure.
➢ Improve our sites and services and to help troubleshoot.
➢ Monitor for quality assurance and internal training.
How long we keep it for
We will only retain your personal information for as long as necessary to fulfil the purposes we
collected it for, including for any legal, accounting, or reporting requirements. To determine the
appropriate retention period for personal information, we consider the amount, nature, and
sensitivity of the personal information. In some circumstances, we may anonymise your personal
information so that it can no longer be associated with you.
Sharing of your personal data
We may share your data with the following types of companies to provide our services to you:
➢ Our members/partners when you enquire with them via our website.
➢ Companies in the HomePitch group as we all provide different parts of the services.
➢ Law enforcement, fraud prevention agencies, and credit reference agencies.
➢ Service providers we use to help us deliver our services and sites (e.g. telephony, customer
ticketing systems, IT providers, etc.).
Storing your personal data
We predominantly store and process your personal data in the United Kingdom or European
Economic Area (EEA). However, in some circumstances, it may be transferred to, stored or accessed
outside the EEA. As such, we will ensure we have appropriate safeguards and security measures in
place to protect your data.
Profiling and automated decision making
We may profile your activity on our sites and platforms to help us better understand your needs
and home moving stage so that we can customise your experience on our sites, suggest services
that may be of interest to you, tailor our communications with you, and to identify opportunities to
improve training and insights with us and our members. We do not make automated decisions
which will have a legal or similar effect on you. The mortgage lenders we work with use automated
decision making to assess your mortgage in principle applications based on the information you
provided them.
You can always object to profiling by emailing us at: info@home-pitch.com
The mortgage lenders we work with use automated decision making to assess your mortgage in
principle applications based on the information you provided them.
Use of AI
We use AI, machine learning models, and other similar technology to help us analyse trends,
improve our platforms and services, enhance our customer services, better understand your needs,
to provide you a more customised experience on our platforms, and to improve our
communications with you. We do not use AI to make any automated decisions which will have a
legal or similar effect on you.
Your rights
You can exercise any of your rights (right to access, rectification, erasure, object or restrict
processing, request that we transfer your data to another data controller, or withdraw consent
where you have given us consent in the past) by contacting us at: info@home-pitch.com or writing
to the Data Protection Officer, HomePitch Ltd, 5 Fenton Fields, Fenton, Lincoln, LN1 2GE.
Direct marketing
If you have given us permission, we’ll send you marketing messages either directly from us or on
behalf of our members or partners. We will customise our communications with you based on your
use of our platforms. You are in control and can opt out of direct marketing at any time by
contacting us or updating your preferences.
Contacting us
If you have any questions about this policy, how we use your personal data, or wish to exercise any
of your rights, please contact us at info@home-pitch.com or alternatively you can write to us at 5
Fenton Fields, Fenton, Lincoln, LN1 2GE.
